High-intent website and chat enquiries booked well.
Eight appointments were booked, and all of them came from website, chatbot, or web chat sources rather than the recall SMS list.
Google Business Profile stayed active as a discovery channel.
Google Business Profile generated 2.84K views, 232 website visits, and 306 calls in the last 30 days, which points to strong local visibility.
Recall and SMS volume is not converting into booked care.
SMS campaigns created 37 of 57 opportunities, but none of those opportunities progressed into booked appointments during the month.
Improve lead follow-up and booking conversion.
The biggest near-term lift is likely to come from helping existing demand move faster from enquiry to confirmed appointment and answered call.
The strongest results came from high-intent website and chat enquiries, while recall volume and paid social still need stronger conversion.
Website enquiries were the cleanest conversion signal.
Five website opportunities generated four booked appointments, making direct website demand the highest-quality source this month.
Chat-led enquiries are worth protecting.
Chatbot and web chat created 15 opportunities and contributed four booked appointments, showing patients are comfortable starting with low-friction conversations.
Recall demand needs stronger follow-through.
The recall list generated the majority of opportunity volume, but it did not translate into booked appointments, which points to a follow-up or fit issue.
Meta is creating awareness, not strong action yet.
Meta generated 104 clicks from A$192.43 spend, but the 0.11% CTR suggests creative and offer testing still has room to improve.
Five reels supported awareness, trust-building, and patient education this month, helping keep the clinic active in front of local audiences.
Featured Reel
Teeth whitening promotional video
Supports a cosmetic offer angle and gives the audience a quick, easy reason to click through and ask questions.
View reel →
Featured Reel
Educational patient-facing video
Keeps the feed active with trust-building content designed to warm up local audiences before they enquire.
View reel →
View the rest of the reels
One result stood out clearly this month: not all opportunities were equal. Most volume came from recall SMS activity, but the strongest booked outcomes came from website and chat-based enquiries.
Total Opportunities
57
Total lead opportunities recorded during the month.
Appointment Booked
8
Opportunities that reached a booked appointment stage during the month.
Old / Stale
9
Leads that remained in the pipeline without recent progress.
No Response
38
The largest outcome group, driven almost entirely by recall SMS activity.
Lead source mix
Opportunity volume by channel
Lead stage breakdown
Where leads finished the month
No Response (After 3+ Attempts)38
Strongest conversion signal
80%
of website opportunities became booked appointments
4
Booked from website forms
4
Booked from chatbot + web chat
What this means
1
Best quality: Website
Lower volume, but the cleanest direct booking performance this month.
4/5
2
Strong support: Chat
Chatbot and web chat together delivered another four booked appointments.
4/15
3
Main gap: SMS recall
Highest volume source, but no booked outcomes were recorded during the month.
0/37
Inbound demand and outbound follow-up played different roles this month. Incoming calls reflect fresh phone demand, while outbound activity reflects the team's follow-up effort.
Tracked Calls
34
Total recorded call activity during the month.
Inbound Calls
16
Direct incoming demand where response speed matters most.
Outbound Calls
18
Follow-up and callback activity made by the team.
Inbound Missed
7
These are the clearest recovery opportunities in the phone journey.
Inbound vs outbound split
Separating new incoming demand from team follow-up
Outbound follow-up calls18
Inbound call outcomes
What happened specifically to incoming calls
Inbound answered9 (56.3%)
Call discussion
What stands out from this month's phone activity
1
Inbound demand was meaningful
Sixteen inbound calls shows that phone remains an active enquiry channel for the clinic.
2
Missed calls remain the clearest recovery opportunity
Seven missed inbound calls is large enough to affect bookings, especially when the total inbound volume is modest.
3
Follow-up activity was also high
Eighteen outbound calls suggests the team spent substantial effort responding to or progressing existing phone demand.
What this means
Where the strongest improvement opportunity sits
1
Response handling matters more than volume growth right now
Improving answer rates and missed-call recovery is likely to create faster gains than simply trying to drive more calls.
2
The phone channel needs consistency
When nearly half of inbound calls are missed, every answered call becomes more important to protect.
Meta supported awareness and traffic generation this month, but response quality suggests there is still room to improve the strength of the offer and creative angle.
Meta performance snapshot
Core paid social metrics for the month
Clicks
104
Traffic generated from paid social activity during the month.
Spend
A$192.43
A modest spend level focused more on visibility than high-intent scale.
Average CPC
A$1.85
Traffic cost stayed relatively low for the available click volume.
CTR
0.11%
The clearest signal that stronger creative hooks are still needed.
Meta takeaways
What stands out in performance
1
Awareness is active
The campaign is generating clicks and keeping the clinic visible locally.
2
Response quality is still soft
The low CTR suggests the current hooks and offers are not creating strong enough urgency yet.
3
Next best move
Test more proof-led messaging, clearer promotions, and stronger first-frame creative.
Google Business Profile remained one of the clinic's strongest local discovery channels, helping drive profile views, site visits, and phone calls.
GBP visibility mix
Where profile visibility came from and what actions followed
Search views: 2.41K
About 84.9% of profile visibility came from search, making it the dominant discovery source.
Maps views: 425
About 15.0% of profile visibility came from Maps, which still contributed local discovery.
Website visits
232
Profile viewers who continued through to the website.
Calls
306
Direct phone actions generated from profile activity.
GBP takeaways
What stands out in performance
1
Strongest visibility layer
GBP is one of the clearest discovery and intent channels in the clinic's marketing mix.
2
Search matters most
Most profile exposure came from direct search, which is a strong sign of active local intent.
3
Next best move
Protect review momentum, listing quality, and local visibility because GBP is clearly contributing to calls and site visits.
Three landing pages were active this month, each designed to give campaign traffic a simpler and more conversion-focused next step.
Active landing pages
3
Campaign destinations that were active during the month.
Primary objective
Enquiries
Each page is designed to keep the next step simple and action-oriented.
Main job
Reduce friction
The goal is to help interested patients enquire without unnecessary drop-off.
LP1
Landing page
Free Smile Consultation
Built for low-friction enquiries from people who are close to taking action and want a clear next step without browsing the full site.
View page →
LP2
Landing page
General campaign landing page
Acts as a conversion-focused destination for broader campaign traffic where the goal is to keep the next step simple and obvious.
View page →
LP3
Landing page
Frequent Smiles Offer
Supports promotional traffic with a more specific offer-led path, which can be especially helpful when campaigns need a clearer reason to enquire.
View page →
Website and chat demand produced all eight booked appointments.
That gives the team a strong signal on where the highest-intent patients are already showing up.
Google Business Profile remained the clearest discovery engine.
2.84K profile views and 306 calls show that local search still matters heavily in the patient journey.
Lower-volume channels can be more valuable than high-volume ones.
Website leads were fewer than SMS leads, but their booking quality was materially better.
Convert more recall and missed-call demand into appointments.
There is likely untapped value already inside the pipeline if response ownership and persistence are tightened.
Meta awareness is not yet proving strong enquiry intent.
Without stronger creative response or a clearer offer fit, paid social may remain a support channel rather than a direct growth lever.
Improve lead follow-up before chasing more top-of-funnel volume.
The fastest win appears to be improving conversion from existing demand, not just adding more reach.
1
Tighten follow-up on recall and missed-call demand.
Focus: Review response handling for recall opportunities and missed inbound calls, then sharpen the follow-up rhythm and booking ownership.
Reason: The biggest immediate gain is likely inside existing demand that is not progressing.
Expected outcome →More of the current enquiry volume converts into booked appointments instead of being left abandoned.
2
Protect and improve the website and chat conversion path.
Focus: Keep a close eye on forms, chatbot handling, and page-to-enquiry flow so the strongest-performing lead sources stay efficient.
Reason: Website and chat sources were the clearest booking winners this month.
Expected outcome →High-intent patient demand keeps converting at a healthy rate while the team improves weaker sources.
3
Refine Meta creative around stronger proof and clearer offers.
Focus: Review hooks, treatment angles, and offer presentation so paid social is less passive and more action-oriented.
Reason: Meta appears to be creating awareness, but the response rate suggests more compelling messaging is needed.
Expected outcome →Higher engagement quality from paid social and a better chance of turning awareness into actual enquiries.